Anand Mahindra took to X to bid an emotional farewell to his friend and advertising legend Piyush Pandey, reflecting on a life that was larger than campaigns and brands. For Mahindra, what stood out wasn’t the iconic ads or the global footprints, but Pandey’s hearty laugh, boundless energy, and an irrepressible zest for life—a reminder that joy and humanity can coexist even in the most serious pursuits.
Piyush Pandey’s career in advertising was nothing short of monumental, leaving indelible marks on brands and campaigns that shaped the industry. Yet beyond the accolades, those close to him remember a man who carried an “invincible summer” within, spreading warmth, humour, and humanity in every interaction. Mahindra’s tribute captures this beautifully, painting a portrait of a friend who made life richer, fuller, and infinitely more joyful for everyone around him.
Through Mahindra’s words, Pandey’s legacy emerges not just as a master of persuasion but as a soul who reminded the world to laugh, care, and celebrate life amidst all its seriousness.
About Piyush Pandey
The advertising world is mourning the loss of Piyush Pandey, the legendary voice of Indian advertising, who passed away at the age of 70. Over four decades, Pandey transformed Indian advertising, leaving a lasting legacy on how brands connect with audiences. Honoured with the LIA Legend Award in 2024 and the Padma Shri in 2016, he was celebrated not just for his creativity but his influence. Born in Jaipur in 1955, Pandey was a Ranji Trophy cricketer, tea taster, and history postgraduate from St. Stephen’s College. He is survived by his wife Nita and siblings, including director Prasoon Pandey and singer-actor Ila Arun.
Piyush Pandey’s career in advertising was nothing short of monumental, leaving indelible marks on brands and campaigns that shaped the industry. Yet beyond the accolades, those close to him remember a man who carried an “invincible summer” within, spreading warmth, humour, and humanity in every interaction. Mahindra’s tribute captures this beautifully, painting a portrait of a friend who made life richer, fuller, and infinitely more joyful for everyone around him.
Through Mahindra’s words, Pandey’s legacy emerges not just as a master of persuasion but as a soul who reminded the world to laugh, care, and celebrate life amidst all its seriousness.
Yes, he was a man who left gigantic footprints on the ad industry…
— anand mahindra (@anandmahindra) October 24, 2025
But what I will remember most is not the campaigns he crafted or the brands he built, but his hearty laugh and his irrepressible zest for life.
He reminded us that even in the serious business of persuasion,… pic.twitter.com/6C1SJHwFH6
About Piyush Pandey
The advertising world is mourning the loss of Piyush Pandey, the legendary voice of Indian advertising, who passed away at the age of 70. Over four decades, Pandey transformed Indian advertising, leaving a lasting legacy on how brands connect with audiences. Honoured with the LIA Legend Award in 2024 and the Padma Shri in 2016, he was celebrated not just for his creativity but his influence. Born in Jaipur in 1955, Pandey was a Ranji Trophy cricketer, tea taster, and history postgraduate from St. Stephen’s College. He is survived by his wife Nita and siblings, including director Prasoon Pandey and singer-actor Ila Arun.
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